SMS Keyword Campaigns
Affordable shortcode marketing for your business
SMS keyword campaigns let you run interactive marketing campaigns using a shared shortcode. Customers text your unique keyword to a shortcode, and their message is routed to your system.
It's a cost-effective alternative to dedicated shortcodes, perfect for competitions, lead generation, opt-in campaigns, and promotional activities. Learn more about our keyword campaign solutions.
How It Works
Choose Your Keyword
Select a unique keyword for your campaign (e.g., PIZZA, WIN, VOTE, JOIN)
We Set Up the Route
Your keyword is configured on our shared shortcode network
Promote Your Campaign
"Text PIZZA to 3333" - advertise on posters, social media, radio, etc.
Receive Messages
Messages delivered to you via email, web portal, or webhook integration
Example Campaign
Customer texts:
PIZZA
to
3333
Message routes to your system for processing
Perfect For
Text-to-Win Contests
Run competitions and giveaways. Collect entries automatically.
Voting & Polls
TV shows, radio polls, audience voting made easy.
Lead Generation
Capture leads at events, trade shows, or advertising.
Opt-In Campaigns
Build your SMS marketing list with keyword opt-ins.
Information Services
Text keyword for menu, hours, directions, or specials.
Coupon Distribution
Send discount codes via automated SMS replies.
Features
Unique Keyword
Your own keyword exclusively routed to you
Automated Replies
Send instant confirmation messages automatically
Multiple Delivery Options
Email, web portal, or webhook integration
Real-Time Delivery
Messages arrive instantly as they're sent
Free for Senders
Standard text rates apply (typically free for users)
All NZ Carriers
Works on Spark, Vodafone, 2degrees, and more
Pricing
Setup Fee
One-time configuration
Monthly Fee
Keyword reservation
Automated Replies
Per SMS part (optional)
Incoming messages charged at standard rates
No long-term contracts required
Start Your Keyword Campaign
Get your unique keyword set up and start collecting responses today.
Get Started